This week
will mark one of the largest weeks in technology history as almost every major
technology company has a product, announcement, event or earnings report
between today and October 29th. Microsoft, Apple, Samsung, Google
and others are planning major product announcements while companies like Apple,
Amazon, Facebook and Netflix have earning reports this week. Some of the big
products being announced are Apple’s iPad Mini, Google’s Galaxy Note 2,
Microsoft’s Windows 8, Surface and Windows 8 Phone, new Nexus phone from Google
and LG, Nexus 7 Tablet, new tablet from Google and Samsung and more. If you are
a technology junky than this is your kind of week.
Tuesday, October 23, 2012
Worst Customer Service, All Tech Companies
Normally I
stick to the topics of innovation and technology but a recent study really
caught my attention. Early this week, Lifehacker.com polled hundreds to find
out the worst companies in customer care and by my surprise all the companies
were in the technology industry. (NOTE: I do understand that lifehacker.com is
a tech-based website but they were asked to give any company.) In the past,
companies like Wal-Mart and Target made the top of these list but the new poll
shows Comcast as king of bad customer care. AT&T, Time Warner, Verizon and
Paypal followed Comcast respectively.
YouTube Changing Algorithm
Announcement
yesterday from YouTube says they are changing the way they push videos to the
top of search results. With the many SEO and search algorithm changes Google
has been making recently why should their sub-companies be any different? In
the past, Google pushed videos to the top of search results based on “Total
Views” but now YouTube announced they will now monitor “Total Viewing Time” to
push videos up. This is interesting because it could be the difference in a .30
video being seen 100K times and a 8 minute video being seen 15K. Since the 8-minute
video was so much longer is it really a benefit for it to be the first in the
search results?
Facebook Posts from Pages
Your
managing your Facebook business page and everytime you post something you ask
why it only received “24 views.” Sounds like how I started an article last
week. Facebook is pulling more focus on engagement of brands and how your post
will show up on the timeline. Facebook announced the addition to their
algorithm that focuses exclusively on how a post is an engaged to show on
timelines who liked your page. Small businesses are very upset, as this is a
way for major brands that average over 10K likes and 200 comments get more
awareness of their post while small businesses will be subject to minimal
exposure. Creating good content won’t even matter when it’s overshadowed by
major brands.
The Zuck Working for Microsoft
In a recent
interview at Stanford University, Mark Zuckerburg, the CEO for the major social
media site Facebook told the audience that if Faceook didn’t take of than he
could have seen himself working as an engineer at Microsoft. I bet Bill Gates
would have loved that! Zuckerburg said that he was an awe of the tech companies
in the Valley and would have loved to work for many of them. He also spoke on
his days at Harvard citing that it wasn’t all about making Facebook. He mention
a project he built for his Art History class where he loaded 200+ images to get
the other classmates opinions. He crowd-sourced his final!
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