digiBIZ: IKEA Embraces Augmented Reality

Thursday, July 19, 2012

IKEA Embraces Augmented Reality

Major creative home furnishings giant, IKEA is embracing the twenty-first century by introducing their 2013 catalog fully integrated with Augmented Reality. Its no secret, Augmented Reality or AR has been taking retail by storm but the latest AR project by IKEA brings their catalog to live by offering an interactive experience by using their own AR smartphone application. Here is the link the video http://youtu.be/QQ8HNXtl7jQ

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My Kred on the Web

Kred is composed of two scores: Influence and Outreach. We selected these because they reflect Trust and Generosity, the foundations of strong relationships.

Influence is the ability to inspire action. We measure this through by assessing how many retweets, replies, mentions and new follows a person receives. It is scored on a 1,000 point scale.

Outreach reflects your generosity in engaging with others and helping them spread their message. We measure this through your retweets, replies and mentions of others. Because we believe generosity is infinite, your Outreach score is cumulative and will always increase. It is scored in Outreach Levels. The current maximum is 11, and this will increase over time.