Pandora has
reported their latest active user totals at 54.9 Million. This is a 48%
increase from the same time last year. Another surprising figure is Pandora
showing their attempt at being major competition for traditional radio, as they
now own a 6.13% market share, an increase from 3.51% the previous year. So as
radio thinks they are protected from the rise in digital radio, they should
continue to look at these stats to consider how they can become a more digital
central station.
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