What Is Social Marketing?

It’s interesting to see how businesses interact socially. Many believe Facebook and maybe Twitter is the extent of their social marketing plan and even with that thought process they don’t have a clear plan. Social Marketing is much more then your traditional social media sites like Facebook and Twitter. Social Marketing is the overall picture of your brand digitally. Its utilizing Google Alerts, other keyword monitoring systems, traditional social media, untraditional social media and much more. Social marketing is not marketing unless you are monitoring and being analytical.