For years I
have been pushing businesses to hire a social media strategist either as a
consultant or internally within their company and as we continue to watch
trends its becoming more and more necessary. Think about this. The average
person spends 32 hours a month on the Internet and almost 50% of that time is
on social media sites. The days of outbound marketing is gone or one-way
conversation marketing is gone. You need someone constantly writing two-way
conversational content whether its by Blogging, Social Media or simply a
marketing piece that allows users to give input. This should be your focus
strategy.
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