iOS Passbook Growth

The new app from Apple which was updated in iOS 6 is gaining tracking by companies including their recent adds of McDonalds, Eventbrite, and Airbnb. Passbook is Apple’s way of allowing you to organize giftcards, reward cards and credit cards on a single app instead of carrying keychain cards and plastics in your wallet. I personally thought the app is great but when I went to use it for the first time in Blockbuster, their scanner was unable to scan my iPhone so I had to pull out the card. Hopefully, it gets better because I love the idea!