Wednesday, October 17, 2012

Moms Lead Mobile Space


A new study shows that moms are leading the way in the mobile environment. The study shows that moms with children under 18 lead the way in texting (+15%), mobile web (+15%), social media (+19%), mobile banking (+10%), and mobile shopping (+8%). As small businesses look to tackle development for the fast growing mobile space, this research shows a little more why they are focused on the “soccer mom.” Researchers show that mobile could dominate in as early as 2015 outpacing desktop Internet traffic. 

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