A new study
shows that moms are leading the way in the mobile environment. The study shows
that moms with children under 18 lead the way in texting (+15%), mobile web
(+15%), social media (+19%), mobile banking (+10%), and mobile shopping (+8%).
As small businesses look to tackle development for the fast growing mobile
space, this research shows a little more why they are focused on the “soccer
mom.” Researchers show that mobile could dominate in as early as 2015 outpacing
desktop Internet traffic.
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