I have been
teaching it for a little over a year that the lines between personal and
professional are becoming more and more blurry online. This becomes more
apparent as new research from BrandYourself comes out discussing the importance
of Search results and an individual’s brand online. 86% of US adults say they
have searched for someone through Google. Of that 86%, almost half said they
saw something about themselves that was negative. Over 30% have “Googled” a
politician to learn more about them personally and professionally. So what kind
of things are you doing to make sure your online personal brand is a good one?
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