Monday, October 15, 2012

Online Personal Branding


I have been teaching it for a little over a year that the lines between personal and professional are becoming more and more blurry online. This becomes more apparent as new research from BrandYourself comes out discussing the importance of Search results and an individual’s brand online. 86% of US adults say they have searched for someone through Google. Of that 86%, almost half said they saw something about themselves that was negative. Over 30% have “Googled” a politician to learn more about them personally and professionally. So what kind of things are you doing to make sure your online personal brand is a good one? 

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