Monday, April 16, 2012

Social Media Usage for 2012

Published By: OnlineMBA.com

Facebook:
-Facebook has 845 Million active users
-Average Facebook user has 130 friends
-Average Facebook visit last 23 minutes
-46% of Facebook users are over the age of 45
-57% of Facebook users are Female
-57% of Facebook users report having been to "some college" (24% bachelors or graduate program)
-47% of Facebook users reporting making between 50K-99k annually (33% between 25K-49K)

Twitter:
-Twitter has 127 Million active users
-13% of Internet users also use Twitter
-54% of Twitter users use Twitter on their mobile phones
-36% of Twitter users tweet at least once a day
--The average visit on Twitter lasts for 14 minutes
-59% of Twitter users are female

Google+:
-Google+ has had 90 Million unique visits
-Google+ users are 71% male
-The most common occupation on Google+ user is an engineer
-44% of Google+ users are single

Pinterest:
-Pinterest has had 21 million unique visits
-The top two locations for Pinterest are Mississippi, Alabama, Kentucky and Tennessee
-The top interest of Pinterest users are crafts, hobbies, interior design and fashion
-82% of Pinterest users are female
-The average Pinterest visit lasts 17 minutes

LinkedIN:
-LinkedIN has 150 Million registered users
-75% of LinkedIN users use it for business purposes
-There are 2 million companies on LinkedIN
-50% of LinkedIN users have a bachelors or graduate degree

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