Tuesday, July 3, 2012

The Importance of Google Analytics


Many businesses have been embracing Google Analytics for many years but what kind of data are you getting out of it. New reports are surfacing regarding the usefulness of Google Analytics if they are not set up right. Thinking of it like “plumbing” for your website. If you are not putting in all the pipes correctly on each page then you may spring a leak. Make sure you have your Google Analytic code on all pages, landing pages and buttons that you want to monitor. Make sure you are setting up Key Performance Indicators (KPI) that match your companies performance. Lastly, make sure you are monitoring, researching and figuring out best uses with the data you receive from Google Analytics. 

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