Increasingly
prominent this past week was the many conversations about social strategies for
businesses or radio stations. Among the conversation was how to measure success
on Facebook while figuring out a strategy on Twitter. Today, I will leave you
with a couple of small strategies when discussing your social strategy.
1) Hiring
a Social Media Manager
(Wearing
many hats seems to be common but not giving your complete focus to your social
strategy will hurt more then help. Also, don’t hire a kid that thinks he/she
knows what they are talking about. Hire a professional.)
2) Purchase
a Monitoring System
(It’s not
marketing unless you are monitoring. Use software like HootSuite Pro or
SproutSocial to monitor your success. Don’t forget to utilize the powerful
Google and Facebook Analytics)
3) Develop
a Long Term Plan
(The
greatest casualty to a businesses social plan has been their “plan.” They
believe their plan is to wing it instead of creating a quarterly plan and goal
for promotions, conversations, messages and more. Develop your short and long
term goals for social media)
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