Reports of
Apple trying to get more social adds to no surprise their latest purchase of
“The Fancy” a Pinterest-like social media site started by co-founders of
Facebook and Twitter. Apple purchased The Fancy because of their ability to
make money unlike the much larger rival Pinterest. The Fancy has done a better
job at linking to products for purchase while the social company takes a 10%
transaction fee for using the site. Apple has plans of linking their over 400
million credit cards on file through their Apple iTunes store.
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