Is Pinterest a Fad?

It seems like a few months ago all we did was talk about the success of Pinterest but now we are seeing some of the original fad disappear and some think its because the fad is fading. Is this true? Of course not, Pinterest are still showing record breaking numbers from females ages 25-45. I purchasing power demographic not to go unnoticed and now small businesses are showing huge results from their work on Pinterest. These small businesses have found uniqueness in what they are posting and some have went viral. In other words, the brands have gone viral. Although the fad of talking about Pinterest has disappear, the users are still there so what’s your strategy.