Coke Takes On Print Marketing

Print marketing is dead. Everyone knows that except Coke who has taken advantage of technology and created a unique print marketing experience. Coke recently created a full-page print campaign with Capricho Magazine in Brazil to make iPhone speakers. You heard it right, iPhone speakers. You can role up the magazine and they have created cutouts to put your iPhone directly into the slot, which will enhance the sound of your music. Coke believes by creating a new way of experiencing print, it may encourage advertisers to look at the print medium differently when creating campaigns.