During in
Interview that Buzzfeed conducted with former CEO of Twitter, Evan Williams
they talked about Twitter’s inability to report engagement. Most people gage
their Twitter success on how many followers they have but the questions came up
about the actual Interactive Users. Williams quickly answered that it’s not
even about the Active Users but the users that actually see your tweet. Out of
your 1000 followers, you may have 600 who are active all the time but when you
post a tweet, only 150 may see the tweet. This is an area that Twitter really
needs to focus on if they want a shot at true advertising analytics. Williams
who still holds a Board of Directors position is working on a new start-up that
will focus on engagement and analytics.
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