Tuesday, September 18, 2012

Yahoo’s New Mobile Strategy


Majer continues to move Yahoo into one of the greatest tech company comebacks since Apple, this time in the realm of mobile. Mayer announced this week that all employees would receive a new iPhone 5 and now Mayer has announced that Yahoo is breaking ties with their corporate partner RIM. RIM, owner of Blackberry who has seen their market share decrease from more than 50% to less than 5% in just 5 years since the release of the iPhone and Android. Mayer says “Its not that Blackberry is a bad platform. It just doesn’t offer the user interfaces such as touch-based, graphically rich and app oriented. 

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