Gucci
announced the latest innovation to their banner ads this week by allowing the
consumer to pin images directly from banner ads. Gucci revealed a banner ad
with a small “Pin It” button on the bottom left-hand corner. By clicking on
“Pin It” it will bring up two images to share on Pinterest. A full size image
of the ad and a product shot of the shoes featured in the ad. On Pinterest,
both pins link directly to Gucci’s e-commerce site. Gucci believes by taking a
significant push in the Pin-It world it will help drive e-commerce sales among
their core demographic, middle-age woman.
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