Twitter
announced yesterday that they have partnered with Nielsen to help conduct
surveys for brands to measure the impact of their marketing campaigns.
Twitter’s advertising partners will have the ability to ask questions through
the new Twitter Handle “@TwitterSurveys” and will show up on your timeline just
as a Promoted Tweet shows up now. The consumer will have the option to choose
to answer directly through Twitter. Twitter has been making strategic efforts
to monitor engagement and brands on their site so advertisers will continue to
see value and invest.
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